Campaigns:

Pardot/Salesforce Email Marketing campaign:

• schedule and deliver 7 overlapping email waves running concurrently, with each
  wave being a total of 20+ emails

• build a quick application button with merge variables feeding data from Pardot and
  pushing into Salesforce so the end user can quickly complete the form with their data

• build an attractive landing page and form in Pardot

• conceptualize and build all engagement studios with no list or suppression errors

• fix broken domain using DNS and setting for HTTPs

• resolve a mid-campaign crisis by fixing 56K sync errors between Pardot and Salesforce

• train client staff on Pardot and deliver SOP documentation

• help to evaluate and resolve SPAM blacklisting issue

• campaign reporting for email and lists

• graphic design of email, including creation of button and basic HTML

 

Pardot/Salesforce optimization campaign (new business I brought to Ferrilli):

• Pardot and Salesforce analysis for optimization

• analysis of RFI forms, landing pages and email per industry

• conceptualize and implement scoring and grading strategy for MQL and SQL
  sales pipeline in Pardot and Salesforce

• provide client guidance to cleanup Pardot “orphans” who are not assigned and
  are not syncing with salesforce

• help clean up legacy Marketo field information in salesforce

• connect campaigns across Pardot and Salesforce and establish lead source

• conceptualize an engagement studio to be used for horizontal and vertical drip campaigns

• evaluate content calendar for pre-sales nurture campaign

 

SharpSpring social media/RFI/analytics email campaign:

• DNS/DKIM/API connection including analytics, landing pages, email and social media

• created RFI form with CTA with vanity URL for social media campaign

• RFI is posted to social media feeds gathering leads to lists

• created responsive dynamic email, with images and merge variables, to respond
  to RFI gathered information

• SEMRush analytics and reporting

• set up rules-based lists responding to analytics

• set up visual workflow using actions groups responding to analytics

• set up buyer personas for dynamic emails and lists

• Google tag manager setup

 

Website optimization campaign:

• DNS/DKIM/API connection including analytics, landing pages, email and social media

• web analytics tracking including Visitor ID using reverse IP lookup

• inline RFI form creation gathering data by persona for dynamic automation

• optimize poor UX performing website with rebuild focused on mobile experience

• establish SEO strategy for website

• rebuild and update blog entries

• revamp slow loading website which now loads extremely fast

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SLACK AND COMPANY • Chicago, IL • 2018 - 2019

(The Shortest Distance from B2B)

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Demand Generation Intern

• Marketing automation: Pardot, Hubspot, Eloqua, Microsoft Excel, Microsoft PowerPoint

• Conducted several Google Ad campaigns (Certified Google Ads: Search/Mobile/Display)

• Advertising using LinkedIn Campaign Manager

• Conducted SEO audits and website analysis: Google Analytics, Spyfu, Moz, Lead Forensics, Survey Monkey, LOOP11, NAICS codes, Google Tag Manager

• Mastered Advantage financial software and trained new Sr. Manager

• Facilitated social media campaign using Hootsuite

• Media reporting, MAF and IO

• 2018 AR/AP media invoice resolution

​

BLUE SOHO/QUAD GRAPHICS • Chicago, IL • 2013 - 2018

(Advertising silo of print and publishing corporation)

​

Consultant • Project Manager

• Design and production for retail (Adobe Photoshop, InDesign, Illustrator)

• Planned and executed projects, managing scope, timelines and risks

• Heavy Adobe Acrobat Pro editing for missing archive files

• Extracted complex MS Excel data into useable content from 1Step asset library

• Lead cross functional teams to deliver quality products on tight deadlines 

• Developed and wrote SOP documentation for international teams, (Microsoft Word)

• Improved the workflow for international team, enhancing productivity and cost savings

• Conducted archive procedural overhaul, resulting in time savings and improved client relations

 

MCGRAW-HILL COMPANIES • Chicago, IL • 2003 - 2013

(Fortune 500 educational publisher)

​

Senior Production Coordinator • Production Assets Supervisor

• Supervised 5 employees (production, helpdesk)

• Headed production for projects with budgets up to $500,000 and timelines up to twelve months

• Lead weekly status meetings for editorial, design, production, marketing and manufacturing

• Trained design, editorial and production staff

• Maintained IT budgets including software, hardware and font purchasing

• Established production, design and project SOP guidelines

• Devised change in corporation wide workflow, resulting in tens of thousands of dollars saved

• Pioneered in house training by building a team to create a facility in unused office space

• Inventive in utilizing extraneous hardware resources

• Generated and taught graphic design and production custom courses, resulting in tens of thousands of dollars saved

 

3CD • Chicago, IL • 2000 – 2003 

(Chicago design firm: print and interactive/web media)

​

Photoshop Artist • Graphic Designer 

• Enhanced design expertise

• Recreated hi-res printable files from rough design layouts and initial electronic design comps

• Expanded knowledge of vector art creation

• Coordinated traffic and color correction for thousands of images

 

VISUAL PRINTING • Chicago, IL • 1998 - 2000

(Digital printer and bindery)

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Digital Workflow Manager

• Managed 5 employees (production, design, sales, bindery, press)

• Built digital print workflow and streamlined bindery workflow

• Diagnosed and maintained computer network for MAC, PC and LINUX

• Automated catalogs and direct mail pieces 

• Executed RIP and imposition work for Indigo digital press 

• Mastery of 4 color printing on all substrates 

 

HOLT MCDOUGAL • Chicago, IL • 1997 - 1998

LIGATURE / PREFACE • Chicago, IL • 1992 - 1997

(Educational publishing firms)

​

Sr. Production Artist • Production Artist • Photoshop Artist

• Rose to the top of technical production acting as template builder

• Illustrated unique can do attitude and established strong work ethic

• Maximized potential by working 38+ hours a week while attending college full-time

• Cultivated life-long relationships with exceptional colleagues 

• Received extensive training (Ligature) in Photoshop, Illustrator and QuarkXPress 

 

EDUCATION/CERTIFICATIONS

B.A. Creative Writing • University of Illinois at Chicago • Class of 1997

Salesforce Pardot Certification

Google Ads Certification

SharpSpring Certification

Digital Bootcamp Certification: Adobe Photoshop, Illustrator, InDesign

Student Black Belt • Tae Kwon Do • Combat Hapkido

 

PROFESSIONAL MEMBERSHIPS

Award winning member of Toastmasters International